As downtown Des Moines, sections of Cedar Rapids and other parts of Iowa were being evacuated because of raging flood waters Friday, the 24-hour news networks spent the afternoon talking about Tim Russert.
Even as parts of Iowa were under water, imperiling many thousands in what could become an epic crisis, CNN, the Fox News Channel and MSNBC had Russert walking on water. And they weren’t alone.
The New York Times reported that Russert died of a heart attack in an on-line flash, calling him “a towering figure of American journalism.” It later changed the text under a photo of Russert to read “a prominent figure…,” but kept “towering” in the story about him. Calmer heads were to prevail, for in it’s next-day coverage in its print edition, ”towering” did not appear in any reference to Russert
It was the right move, for the only thing towering had been the hyperbole of the coverage.
That included ABC, CBS and NBC each making Russert’s death the lead story of its Friday evening newscasts. On “NBC Nightly News,” in fact, Russert was the only story.
Not one mention of anything else, even though Brian William anchored the newscast from Afghanistan (where a reported 1,500 Taliban prisoners had escaped in a prison break that day), which probably baffled viewers who didn’t know he’d been there all week. Add to that NBC’s prime time special on Russert that evening, Sunday’s “Meet the Press” memorial and MSNBC spending the entire weekend memorializing him, and you have the most extravagant tribute for a news figure in the history of television.
In no way am I making light of the death of Russert, the long-time Washington bureau chief for NBC News and host and managing editor of its Sunday morning “Meet the Press” program. His high profile on NBC and as a commentator on MSNBC made him a prominent, even important figure in journalism, especially this marathon election season. He was widely respected inside the Beltway, and I take at face value testimony from his NBC colleagues and other who knew him well that he was a terrific guy with many admirable qualities beyond his skills as a journalist. The praise was surely sincere and heart felt.
However, part of being a journalist is having the discipline to put events in their proper perspective and understand that what affects you personally may not merit the banner headline you’d like to give it. Russert hardly ”changed the face of journalism,” as several people contended Friday, for example. Nor was he arguably a “giant” of journalism, as someone else had anointed him.
Of course, mere mortality is rarely sufficient when eulogies come into play. Flaws? What flaws? So Russert, like so many before him (including David Bloom, the NBC News correspondent who died of an aneurysm while covering the U.S. invasion of Iraq), has been eulogized straight into the heavens. He’s now right up there with Zeus.
You can give MSNBC a little bit of a pass for its chauvinism. After all, Russert was its guy, which made his death more of a story to its viewers than to those of CNN and Fox, although you’d hardly have thought so based on the coverage. All three virtually ignored Iowa and the rest of the planet for several hours Friday afternoon, as if Russert’s death eclipsed all else.
With all the attention to Russert, practically overlooked was an earlier announcement by Fox that it had hired former presidential candidate Mike Huckabee as a commentator, giving free exposure to someone who is said to be under consideration to be Sen. John McCain’s running mate. If McCain does pick him, thanks to Fox Huckabee will have benefited from a lot of TV time that would make him even more familiar to a segment of the electorate than he was previously. And McCain would be his co-beneficiary.
Meanwhile, as if a head of state had died, perfunctory tributes poured in from politicians everywhere, from George Bush and the Clintons to McCain and Sen. Barack Obama, who declared that he was “grief stricken” over Russert’s death. Grief stricken? Pardon my skepticism.
In fact, gratuitous grief was wall to wall on TV, much of it seeming not to ring true. “He was our inner conscience,” said Fox’s Neil Cavuto. “And now our inner conscience (pause for dramatic effect) is gone.” It was embarrassing to watch.
If Cavuto was referring to his own network, everyone knows that Fox has no “inner conscience.” If he was referring to the entire nation, how overblown was that? If Russert was the man everyone said he was, he would have been embarrassed, too.